1. Google Places is a MUST
Make Sure you have a Google Places Account - Be sure to use your correct business name and be sure to complete all applicable sections of the profile including business web address, Photos, Categories and Descriptions. If there is already a profile, claim and optimize it with the most up to date information.
2. Gain Local Citations
Do a Search in Google for your Main Business Phone # Go through any online listings with local directories such as Yelp and Local.com Claim and Optimize each by adding Info such as a Logo and business web address. Make sure all information matches exactly the info in your Google Places page.
There are paid options for some online directories, but a free listing is good for a business starting out.
A Few More to Check Out...
3. Sign Up For Yahoo Local
Sign up for Yahoo Local once again mathing the info used in your Google Places Account
4. Sign Up For Bing Local
Sign Up for Bing once again mathing the info used in your Google Places Account.
5. Help Associate Your Brand
From your websites Contact Us page link to your Google Places account
This is just a few quick steps to optimizing your local web presence in Search Engines.
Shane Thomas is an SEO Consultant and Web Strategist with Twenty Seven Reasons Internet Marketing