You are going to find that people can remember your product better based off of the flashy ads that you have. These ads are going to be the ones that can cause people to talk. Hopefully they will be talking because of the wonderful way your ads were done, but it could also be because of the way that the ad was presented. Make sure you present your ads in a manner that people will organically follow with their eyes. Think of the letter "F" organize your ads with your most crucial info that you want to get out following the pattern of the letter "F".
You might also find that a local dance studio could be willing to help you out for free as long as they get some form of benefit as well. You could be brought in as a guest instructor which will boost studio morale and students interest in the studio which will get them to start talking to their friends about the dance studio. This helps to get your name out and known in the local dance community also the students at the studio might begin to want outside opinions on things like choreography for their upcoming competition.