Friday, July 3, 2015

Social Media In Dance Studios

Good Information for Dance Studio Owners

This is an article that goes through strategies and practical examples of how to integrate Social Media into your dance studio. Growth and retention are both critical to Social Media success.

Thursday, December 29, 2011

5 Quick Tips to Optimizing Your Businesses Local Presence

1. Google Places is a MUST

Make Sure you have a Google Places Account - Be sure to use your correct business name and be sure to complete all applicable sections of the profile including business web address, Photos, Categories and Descriptions. If there is already a profile, claim and optimize it with the most up to date information.

2. Gain Local Citations

Do a Search in Google for your Main Business Phone # Go through any online listings with local directories such as Yelp  and Claim and Optimize each by adding Info such as a Logo and business web address. Make sure all information matches exactly the info in your Google Places page.

There are paid options for some online directories, but a free listing is good for a business starting out.

A Few More to Check Out...
Service Magic
Yellow Pages
Merchant Circle
Angie's List

3. Sign Up For Yahoo Local

Sign up for Yahoo Local once again mathing the info used in your Google Places Account

4. Sign Up For Bing Local

Sign Up for Bing once again mathing the info used in your Google Places Account.

5. Help Associate Your Brand

From your websites Contact Us page link to your Google Places account

This is just a few quick steps to optimizing your local web presence in Search Engines.

is an SEO Consultant and Web Strategist with Twenty Seven Reasons Internet Marketing

Wednesday, January 5, 2011

How To Create A Dance Website

If you want to know how to create a dance website there are basically two ways to go about it. You can build your own or have a professional internet company or individual do it for you. You can end up with an exceptional website either way if you know what you're doing when it comes to creating a site from scratch or using various types of software.

Having a professional build the site may be quicker, but it will cost you more money. And while you can have them build the site for you, eventually you will have to learn how to use it unless you are also hiring a webmaster. If you hire a professional they should have some good ideas when it comes to design and function, but remember, you have the final say as they are working for you.

Professionals can work quickly and know exactly how to create a dance website, but you should also get some type of guarantee with their work. You can supply the ideas if you like and the creative team should be able to implement them and incorporate them into the site.

If you are comfortable on the computer and can follow instructions well, you may want to try and build your own site as it will cost a lot less. There are dozens of different software programs on the market that are designed to help people create their own sites. Many of them are free and some of them you will need to pay for.

If you're not too familiar with building websites it will likely be a trial and error process in which you will be learning as you go along. You're bound to make some mistakes, but don't let it worry you as they can always be rectified. The downside to creating your own dance site could be the time that it takes to build it. If time isn't of the essence though, there's no reason you shouldn't give it a shot.

When creating your own dance site, be sure to make it as professional looking as you can. This means you should check all of the text for spelling and grammar errors and make sure that all photos used are sharp and in focus. You may also need to crop some of them before uploading them to the site.

You should also make sure that the site is easy to navigate and isn't cluttered or confusing to the user. Make sure all of your hyperlinks are working and that people can easily find what they have come to the site for. If you're creating a dance website, people will need to know what you have to offer them in the way of lessons and expertise.

When thinking how to create a dance studio website, don't forget the most essential piece of information on the site, which is how to contact you. It's important to include an address, phone number and working email where you can be reached. Don't forget to keep your site updated on a regular basis either.

Tuesday, August 17, 2010

Social Media Marketing and Social Networking

Introduction of social networking sites and social media marketing in the lives of every individual has shortened the distances between family and friends, have helped people to stay connected with each other. To stay connected has become important in the new busy age where it’s difficult to stay in touch with every one you’re associated with. Introduction of new activities has made these social sites more popular and most visited in the new world internet. The new activities include various games, quizzes and also advertisement of a lot of exciting brands. Quizzes are of various kinds, providing a variety for all the age groups of the society. Movie quizzes, IQ quizzes and a lot more.

The member of a social site has a number of friends, those friends have their respective friends, this keeps progressing and forms a bigger network, commonly referred to as a social network. The members of this social network share common interests with the member, this common interest is kept in mind by the owners and they work to introduce more activities. These activities attract more and more people belied to a bigger network. this happens when social networking becomes entertaining and acts as a stress buster for many.

This is now being applied in the virtual world, commonly our own ‘internet.’ Usually, man has learned to communicate with each member in his own community but these sites provide a platform to meet new people and interact with them to share ideas. So who ever understands the importance of this can take complete advantage.

Meeting friends and engaging in fun activities on the internet just got better! New ideas are delivered to enhance the activities which lead to the involvement of more people and make the site even more entertaining. Adding to this, communities engage in sharing photographs, videos and even songs enabling members to enjoy and discuss by easily commenting on the same.

With new social sites being launched imagine a site where you can be your own master. A virtual life networking site like Facebook and Orkut has been recently launched by Godrej Group of companies, which came to be known as GoJiyo. This latest social networking site, which is entirely built into the three dimensional software, allowing members to build virtual objects and various games, is the talk of the town. This is what makes it different from other social networking sites and keeps attracting more and more members. GoJiyo is a whole new experience with a variety of activities where one can virtually, in a three dimensional world, experience real life on their computer screens.

If you want Pure Entertainment go through The place where the virtual world meets the real world, where nothing can hold you back, GoJiyo is one such a place.

Read more: Social Networking Site For Entertainment | Free Niche Business Articles For Internet Marketing
Under Creative Commons License: Attribution

Friday, August 6, 2010

Social Media Marketing For Dance Studios

Social media marketing is a powerful way to advertise dance studio events and specials in a way that ensures proper visibility is given to the aspects of your business that would be most appealing to your specific clientele. For example a dance studio can use social media marketing to increase the visibility of some of the studio’s yearly recital pictures and videos which may entice prospective clients to choose your studio over another. Below are some of the best tools to make the most out of social media marketing for dance studios and other arts oriented businesses.

Facebook is one of your best options as it is free to use. Setting up an account is easy and should be created with your studio's name. With over 300 million users you are guaranteed to find your target audience and plenty of them!! By posting frequently, with interesting stories, pictures, and videos there is a larger chance of people inviting their friends to take a look at your studio thus increasing word of mouth advertising.

Twitter is one of the fastest growing platforms available and will enable you to submit short updates that are available to your followers. The more followers you have the better. Include your Twitter account name in your emails and website this should get a lot more hits. People can also find your account by searching for a keyword that may appear in one of your posts . Stick to relevant topics, in this case dance. This will gain your studio followers that share common interests which once again gives you a better chance for word of mouth advertising. This form of dance marketing also lets your clients keep track of daily updates, like changes in class times, additions of classes, or even how you are feeling that day. This adds a more personal feel to your marketing.

Linkedin is great for connecting with other businesses and allowing visitors to see a simple profile of your dance company. You can allow people that know you personally to leave recommendations, which in turn will give you great credibility to prospective clients. There is also the opportunity to answer questions and participate in various groups that pertain to the same field as you, making you an expert in your field to prospective clients.

By joining local based sites such as Yelp, you will be able to target not only people with an interest for dance , but also ones that are able to attend your studio. By registering you will appear in a set of search results so whenever someone seeks a dance studio in your town or city, they will have a better chance of finding you instead of your competition.

By far one of the most effective tools for a dance studio to use is videos. How can anyone tell how good your teachers are if they haven't seen them in action?4


Video sharing sites such as YouTube allow you to upload videos for the whole world to see. Not only will this be a chance to show what your studio specializes in but also for entertainment purposes. There a lots of things to record in terms of dance. Choreography tutorials are always a great way to advertise. This is particularly popular when a song goes viral or just hits the charts.

Another way is to record recitals and performances of both teachers and students alike. Even recording in the class is a great idea. Often whoever is in the video will send the link to their friends and family, who then send it to their friends. Making this an easy way to spread the word, advertise, and increase dance registration through social media marketing.

Monday, August 2, 2010

The SEO benefits of Article Marketing 

When you take a look at all of the different advertising strategies for the first time it can seem very confusing and overwhelming. There are many different options and strategies, so if you are a beginner it is best to concentrate on one task at a time while learning how to advertise your business online. One of the first ways that you will want to consider is article marketing. You may not have heard of this strategy before, but you will want to give it a try for the SEO and marketing benefits are great!!

One of the largest benefits is that article marketing is free. Article directories like Ezine are free to use, and come with great tutorials on how to become an expert article marketer. Since you will not have to pay any money this is a great marketing tool for those on a tight budget. Another great benefit is you can gain a following of people reading your information . This is a great way to start word of mouth advertising, which is king of all free advertising. You have to enjoy what you are writing about though, this will help you in writing articles that will grab your reader’s attention . If you enjoy learning about the topics you will then be more likely to write with more enthusiasm, which will draw your readers in and make them more likely to click on one the links you have placed in your article or in the resource box. This will also give you high quality back links, this is a great thing because you will be able to gain back links to your web site that you did not have to pay for. These back links, since they are coming from an established article directory are going to be more reliable in the eyes of the search engines. This could improve your sites authority with the search engines otherwise known as SEM (search engine marketing). Another great benefit is that you will increase the chance of sales since the readers are going to trust what you are telling them in the article as an expert in your field. This is another great thing since you will gain your readers trust, they might end up purchasing the product or service that you are promoting based off of the trust factor that your article produces.

Starting out in the article marketing field can be a great intro into the world of online marketing and SEO (search engine optimization). You will discover many benefits by starting out with this form of marketing. Some of them could lead you to being able to make more money by knowing what kind of information to research for when you expand to other marketing campaigns and strategies.

Thursday, July 29, 2010

Benefits Of Online Marketing For The Arts

Owning your own arts or dance business can decidedly be a positive thing, but at the same time it can be very stressful. Making your way through what should and should not be done, and what works best for your business can sometimes be too much for one person to handle. One thing that is for sure is you must supply some form of advertising to gain business. This can be a very difficult task on your own and is something that you may want to consider hiring a dance advertising company for. They will put different marketing strategies and tactics into place. One of the possible strategies is online ads. Here are some of the benefits of using ads in your online marketing strategy.

You are going to find that people can remember your product better based off of the flashy ads that you have. These ads are going to be the ones that can cause people to talk. Hopefully they will be talking because of the wonderful way your ads were done, but it could also be because of the way that the ad was presented. Make sure you present your ads in a manner that people will organically follow with their eyes. Think of the letter "F" organize your ads with your most crucial info that you want to get out following the pattern of the letter "F".

You might also find that a local dance studio could be willing to help you out for free as long as they get some form of benefit as well.  You could be brought in as a guest instructor which will boost studio morale and students interest in the studio which will get them to start talking to their friends about the dance studio. This helps to get your name out and known in the local dance community also the students at the studio might begin to want outside opinions on things like choreography for their upcoming competition.

Hopefully these few steps will get you started in the pursuit of your own successful dance marketing campaign Life - Top Stories